WHO'S WATCHING CNN?

That so-called 'news organization' so often referred to in the past as the Clinton News Network because of it staunch support of "BJ" Clinton, or as the Communist News Network because of it's consistent and rather obvious tilt to left regarding how it chooses to 'report' the news, has now appeared to have fallen on hard times regarding the number of folks who actually tune in to watch. Ted Turner's little creation has been experiencing somewhat of a steady decline in viewership over tha past several years, and apparently, this past May, has now taken yet another big ratings blow with it coming off its least-watched month in primetime in 20 years. The cable news network has registered to its lowest-rated quarter in primetime since 1991.

For this year’s second quarter, CNN hit a new low among total viewers and the key adults 25-54 demographic, with all primetime programming posting some pretty steep declines. The network averaged just 446,000 total viewers and 129,000 in the 25-54 demo in primetime. Compared to last year’s second quarter, that’s down 35% and 41%, respectively. Rival Fox News Channel, meanwhile, with 1.79 million primetime total viewers on average, was down only 1% from its 2011 second-quarter numbers. FNC lost 14% in the 25-54, bringing in 355,000 viewers. MSNBC was down 13% in total primetime viewers, with 689,000 on average, and down 17% in the 25-54 with 217,000. The quarter ran March 26-June 22.

Individually, CNN shows hemorrhaged viewers heavily compared with last year. Wolf Blitzer’s The Situation Room, which airs from 4-6 PM ET, was down 42% in 25-54 and 26% in total viewers. His show is expanding to three hours beginning Friday, taking over CNN’s recently cancelled John King U.S.A. At 7 PM, Erin Burnett OutFront, which debuted in October replacing a then-moving John King U.S.A., was down 45% in 25-54 from last year’s second quarter and down 33% in total viewers. Piers Morgan Tonight, which replaced Larry King Live in January 2011, was down 33% in the 25-54 and 29% in total viewers. Some of you may remember that ballsy little prediction by Morgan that his new show was going to take Fox News down a peg. Not quite, Piers!

And then of course we have Anderson Cooper, who in kinda pulling double duty, likewise took a bit of a double hit. Anderson Cooper 360 at 8 PM was down 23% in the 25-54 and 19% in total viewers, and its 10 PM airing was down 48% in the demo and 44% in viewers. The top-rated cable news shows for the second quarter were all FNC shows, with The O’Reilly Factor and Hannity sitting at No. 1 and No. 2. Now wouldn't you think, at least from a purely business sense, that those in charge over there at CNN would want to maybe take a little different approach to how it is that the 'report' the news. What exactly should the objective be? Is it to entice more people to watch by providing genuinely accurate information, or is it to present the 'news' in such a way that you appear to be nothing more than a surrogate of the Democrat Party?