Ah ... you're probably not a native English speaker. When people use the phrase "whatever", it doesn't always carry the dismissive, Valley Girl meaning. The word, as is this context, is also used as an adverb meaning "whatever may be the case" or "at any rate". Axelrod uses it here to describe peoples' various perceptions of the meaning or intent of the ad. I do wonder, though, why you cut off his answer.
Ah ... you're probably not a native English speaker. When people use the phrase "whatever", it doesn't always carry the dismissive, Valley Girl meaning. The word, as is this context, is also used as an adverb meaning "whatever may be the case" or "at any rate". Axelrod uses it here to describe peoples' various perceptions of the meaning or intent of the ad. I do wonder, though, why you cut off his answer.
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